Lyocell Origin

Made from plants, lyocell is sourced from wood pulp obtained from certified and well-managed forests. It's grown without pesticides or irrigation, promoting sustainable harvesting and preventing land degradation, as confirmed by reputable wood certification organizations - FSC (Forest Stewardship Council®) and PEFC (The Program for the Endorsement of Forest Certification Schemes™).

Sustainable Production

Lyocell comes from an eco-friendly production method that obtains cellulosic fibers from wood pulp, utilizing significantly less energy and water compared to other natural fibers. It takes only 264 gallons of water to produce 2 pounds of lyocell.

Crafted mainly from sustainably managed eucalyptus trees, small wood chips are enveloped in an organic, non-toxic solution, which converts the resultant pulp into a cellulosic paste. This paste is then extruded under high pressure, forming fibers resembling light, fluffy clouds. Through the spinning process, these fibers give life to lyocell threads with specific thicknesses, resulting in fabric that is exceptionally soft and comfortable.

The outcome? Our towels are luxuriously soft, offering unparalleled comfort and remarkable water absorbency.

What is the environmental impact of sourcing raw materials for cotton and lyocell fabrics?

Unlike lyocell, cotton needs plenty of pesticides and fertilizer during the irrigation process, it uses around 6% of the world’s pesticides and 16% of all insecticides, despite occupying just 2.4% of agricultural land. This plant is not great for use as it ruins soil and requires plenty of field rotation.

Water Consumption

Making a 2 pound cotton bath towel requires 2,640 gallons of water. In contrast, lyocell towels need only 264 gallons of water, representing a 90% decrease in water usage!


Performance-wise, lyocell is a better absorbent than cotton and it's much softer. Its smooth surface is ideal for those with sensitive skin that is prone to irritation, and for those who just want to feel its lightness and softness. That's another big difference with cotton and its tendency to scratch.

  • Without pesticides, herbicides or chemical fertilizers - it’s regenerative and safe for the earth

  • Created in a closed loop process where 97% of water & solvents are reused and recycled

  • Absorbs carbon from the environment, ultimately reducing greenhouse gas emissions

  • Only Oeko-Tex certified dyes in processing - which means zero toxic chemicals in production